The Programme aims to provide students with the cutting-edge interdisciplinary knowledge and skills in sport and health management as well as communication campaigns needed for healthy living in the new normal society. 

Students are expected to become proficient in essential aspects of data-driven and evidence-based research, theories of exercise physiology and communication, and practices of health promotion/communication and sport management. 

Students are also expected to be able to apply these knowledge and skills to produce analytics, solutions and insights in sport and health industries. 

In addition to several theoretical and methodological courses, the programme provides a wide range of elective courses focusing on knowledge and practice in sport biomechanics, sport marketing, psycho-socio perspectives in sport, and communication campaign via media platform, with the specific goal of nurturing quality health professionals in sport, health, and communication.