Pre-requisite(s): None 

Course Description: This course introduces a variety of theories and issues in communication in a systematic fashion and from a historical perspective, with a focus on those theories and issues that bear strong implications for the present situations of Hong Kong, Taiwan, and Mainland China. This course seeks to establish a coherent understanding of the progressive development of the discipline of communication; provide a context for critical appreciation of current scholarship and research in communication; and offer a reasonable account of future conditions for human communication.

Pre-requisite(s): None 

Course Description: This course is designed to introduce theories and evidence that describe and explain how technologies affect communication occurs at individual, interpersonal, group, and community levels. It will cover multiple perspectives that account for communication processes involving technologies. Students will be exposed to research on communication technologies in interpersonal relationships, online groups, social movements, business practices, and health contexts. Practical implications will also be discussed through evaluating and critiquing designs of communication technologies.

Pre-requisite(s): None

Course Description: This course aims to introduce the fundamental knowledge and hands-on skills of big data analytics in the field of media and communication. Special focus will be placed on techniques for searching, collecting, analyzing, interpreting, and visualizing data. Technical details include, but not limited to, web crawling, data storage, data analysis, text mining, social network analysis, and data visualization, based on open source software packages. By the end of the semester, students are expected to become capable to collect big data from different data sources, i.e., social media harvesting, web scraping, online archiving or indexing data retrieving, with open source software packages. Students are also expected to produce socially, culturally, or commercially meaningful data-driven narrative outputs, such as data-driven journalistic report, data visualization, data-driven business analysis, and computational social science research reports. Meanwhile, critical reflection on the overuse and abuse of big data and relevant ethical and legal controversies will be discussed throughout the semester as well.

Course Description: This course is designed to introduce important concepts related to health, wellness, and quality living. Students are expected to be familiar with various health and wellness models and behavioural change theories, able to apply knowledge and skills from the subject to develop health promotion programmes in schools and community settings, and able to appreciate the contribution of effective management to successful health promotion.

Course Description: This course aims to facilitate students’ understanding of exercise physiology to build up a broad knowledge base for critical review, consolidate and extend knowledge in sport and health. Students will develop critical evaluation abilities to enable them to apply knowledge of exercise physiology in sport and health industries. It will help to build up sport, health and communication skills to enhance students’ leadership skills and make an identifiable contribution to change and development in related areas; and to develop advanced and specialised skills and abilities needed for sport and health industry.

Course Description: This course is designed to introduce concepts and procedures associated with quantitative and qualitative research methods. Students are expected to comprehend methods and a variety of research techniques in sport/exercise, media and communication research, interpret SPSS computer results for data analysis, critique on research papers, and develop a research project.

Pre-requisite(s): None 

Course Description: This course aims to provide a framework for students to understand the skills and knowledge needed for the strategic planning of communication campaigns by integrating various elements in public relations, advertising and social media. The objective is to develop students’ capability to execute communication campaigns by working with professionals of different roles and functions in the industry.

Pre-requisite(s): None 

Course Description: This course will introduce students to the field of data visualization. Students will learn basic visualization design and evaluation principles, be tutored on how to find and download datasets of interests, and develop programming skills to create a good variety of common charts for effective data exploration and visualization. By the end of the semester, students are expected to become educated critiques of data visualization and comfortable programmers who are able to acquire, explore and visualize large datasets. They will also become familiar with the self-learning resources on R to continue to sharpen their skills beyond this course.

Course Description: This course provides students opportunities to describe, apply, analyze and evaluate sport, health and communication issues by applying various perspectives and skills they have learned from programme.

Students will integrate diverse sources of information and develop critical thinking through the process of constructing research ideas as well as implementing an independent research project that produces academic and practical knowledge in sport, health and communication.

Course Description: This course will develop student’s critical evaluation abilities and enable them to apply knowledge of sport biomechanics in sport and health industries. The objectives are to (a) facilitate students’ understanding of sport biomechanics to build up a broad knowledge base for critical review, consolidate, extend knowledge in sport and health science, (b) nurture students’ abilities in computing scientific issues using logical and critical thinking, and (c) build up students’ ability to deal with complex issues and make decision with numerical and graphical data.

Course Description: This course aims to provide students the psycho-socio perspectives to understand the sport and exercise. Students will be introduced with concepts and theories of psychology and sociology that used in sport and exercise field. Students will be able to apply key psychological and sociological theories to (1) analyze different issues of sport and exercise, and (2) critically evaluate the study of the relationships between exercise, individual and society.    

Course Description: This course aims to provide knowledge of sports programme and exercise prescription for the general and special populations including elderly, people with intellectual and/or physical disabilities, children with special education needs, and pregnant women. Students will be introduced with the etiology and characteristics of degenerative neurological conditions, congenital and acquired disabilities, and non-communicable diseases including cancer, diabetes, heart disease, osteoarthritis and Alzheimer’s disease. Abilities, potentials and limitations pertaining to sports and exercise engagement will be discussed.